• Provide exceptional IT consulting services to our customers.
  • Recruit and retain talented professionals who are committed to our high standards of service and professional growth.
  • Foster a culture of learning and professional development that places us at the forefront of emerging technical trends and tools.
  • Provide pragmatic and objective advice to our clients on using new technological approaches, and deliver solutions that are suited to their unique requirements.
  • Conduct business in a fair and ethical way that proves our commitment to clients, team members, and the wider community.
  • Manage for the long-term by building trustworthy partnerships with our clients and employees.


Our business owners continue to manage strategy, operations, policy, and client deliveries – which provides our customers with managerial consistency and involvement. In addition, the people who lead and run our business have been consultants and developers earlier in their careers. We think this is an enormous advantage in our ability to provide reliable insights to the issues in front of our customers and staff.

Alice Lloyd is co-founder and President. Prior to MACRO, she directed regional consulting services and marketing, and managed a wide range of development projects. Alice led organizations and teams through major shifts in computing platforms and methodology improvements.

Jeff Crawford is co-founder and Chief Technology Officer. Prior to MACRO, he was one of the leading technical consultants in the upper Midwest. Jeff continues to help our clients and our internal teams stay on top of technical trends, and take advantage of new technologies and practices.

Susan Anderson is Vice President of Consultant Services and has been with the company since inception. She originally joined MACRO as a Consultant, specializing in Project Management, Business Analysis and Data Administration.

Dawn Kuzma is Director of Marketing and has been with the company for 25 years. She also started at MACRO as a Consultant, with a focus on Project Management, Business Analysis and Development.

Mary Frechette is Director of Human Resources/Administration and has been with MACRO for over 10 years. She has extensive experience in Human Resources, Administration and Customer Service.


MACRO was founded in Minneapolis in 1987 and has become one of the longest operating woman-owned technology companies in Minnesota.

In continuous operation for more than 30 years, MACRO has focused on practical, sustainable business practices.

MACRO Timeline